Five Advantages of Natural Cosmetics

However, as a pioneer in natural cosmetics, Weleda is committed to upholding very strict quality standards. This is why Weleda co-founded the international NATRUE label. Its seal can be found on every package of our skin and body care products. NATRUE guarantees that we consistently refrain from the use of synthetic fragrances, silicones, paraffins, microplastics, nanoplastics and synthetic fats. 

Plants contain precious oils inside their seeds. These nourishing plant oils are very similar in composition to the natural oil produced by our skin. Natural plant oils are easily absorbed into the skin, becoming part of its own protective barrier. Mineral oils on the other hand, only sit on the surface of the skin.

More and more people are developing allergies to fragrances that are omnipresent in daily life. Once triggered, allergies can significantly reduce our quality of life. At Weleda, the natural aromatic substances that plants store in their roots, leaves or flowers are treated as precious treasures. For each individual product, Weleda’s perfumers develop a unique and sophisticated scent made of these different essential oils. Since each component is known and checked by Weleda, consumers can easily find out which natural fragrance raw materials are used in each Weleda product.

In choosing to buy natural cosmetics, consumers are supporting companies that are creating positive social value. Weleda assumes responsibility for maintaining and creating healthy soils around the world. For example, at one of our largest gardens, located in Schwäbisch Gmünd, Germany, smart compost management ensures that the soil stores carbon that would otherwise escape into the atmosphere.

Each of our products bears the responsibility for the fair and respectful treatment of the people in our company and along our supply chains. In addition to supporting agricultural cooperatives and cultivation projects, we specifically protect biodiversity. One example is how we source arnica, which grows wild in the Carpathians. Weleda obtains a part of the arnica plants there through wild collection. If the meadows were not maintained there, forest would grow in their place and the landscape would be lost to the arnica plants, which need plenty of light to grow. Through its engagement, Weleda is ensuring the preservation of this valuable cultural landscape for endangered plant species, humans and animals.

 We firmly believe in making products that are completely free from synthetic materials, from parabens and genetically modified ingredients to microplastics and liquid plastics. Our pure formulations require equally good packaging. In this area as well, we strive for solutions that are ecologically responsible.